Posts Tagged ‘sugar cravings chocolate cravings’

How Addictions Get Stuck in Your Brain!

Friday, January 19th, 2018
(Sharing this fabulous article…Thanks!)
At New Leaf we use kinesiology and Universal Consciousness guided meditations, along with nutritional supplements (which improve the neurotransmitters below); LEAP Brain integration and stress diffusion techniques to support better control over addictions.  Kinesiology and Universal Consciousness healings support better frontal cortex (problem solving) activity, so that the addictive centres don’t take hold as quickly…
Madonna Guy
07 3348 6098
YouTubeChannel:  New Leaf Health Team

How Addictions Get Stuck in Your Brain

Why are some people who overdo it with alcohol, food, sex, or other things, able to remember the consequences of their actions, learn from their mistakes, and avoid repeating the behaviour? And why do others minimize the consequences, maximize the pleasure they got from the activity, and continue to engage in the same destructive behaviour?

The answer lies in the way your brain is wired.

Why Am I A Slave to These Cravings? Understanding the Brain’s Reward System

Whether you experience consequences and quit the bad behaviour or keep repeating it depends in large part on the biological makeup of your brain and your brain’s reward system. What is the brain’s reward system? It is an intricate network of brain systems and neurotransmitters that are critical to human survival. It drives us to seek out the things we need to stay alive and carry on the human race.

Many other things that are not necessarily crucial to our survival also activate the reward system:

  1. Listening to music
  2. Taking a warm bath
  3. Looking at a beautiful painting

Then there are substances and behaviours that are actually detrimental to our health and well-being that cause the reward system to kick into high gear such as:

  1. Cocaine
  2. Methamphetamines
  3. Heroin
  4. Alcohol
  5. Caramel fudge brownies
    Playing video games
  6. Excessive texting and gambling

Let’s take a closer look at the neurotransmitters and brain systems involved in the reward system so you can see how it works and how it gets out of whack. First, let’s examine the role played by four neurotransmitters. Neurotransmitters act as the brain’s messengers, relaying information within the brain. The strength or weakness of each of these neurotransmitters plays an important role in your ability to stop engaging in bad behaviours or in driving you to addiction.


Dopamine—motivation, saliency, drive, stimulant
Serotonin—happy, anti-worry, calming
GABA—inhibitory, calms, relaxes
Endorphins—pleasure and pain-killing properties

  • Dopamine is a feel-good chemical. Whenever we do something enjoyable, it’s like pressing a button in the brain to release a little bit of dopamine to make us feel pleasure. Cocaine, methamphetamines, alcohol, and nicotine all cause dopamine surges that make these substances highly desirable—sometimes even more desirable than the things we need to survive like food, water, and sex. The amount of dopamine released when drugs are taken can be two to ten times more than what your brain produces for natural rewards.
  • Serotonin is thought of as the happy, anti-worry, flexibility chemical. Many of the current antidepressants work on this neurotransmitter. When serotonin levels are low, people tend to be worried, rigid, inflexible, oppositional and argumentative, and suffer from anxiety, depression, obsessive thinking, or compulsive behaviours. Simple carbohydrates increase l-tryptophan in the brain, which is why some people can get hooked on cookies, bread, potatoes, and sugar.
  • GABA, or gamma-aminobutyric acid, is an inhibitory neurotransmitter that calms or helps to relax the brain. If you have suffered an emotional trauma or you are under a lot of stress, GABA may be depleted and your emotional or limbic brain may become excessively active, making you feel anxious, uptight, or sad. This makes you eat or drink in an attempt to calm your limbic brain.
  • Endorphins are the brain’s own natural pleasure and pain-killing chemicals. They are the body’s own natural morphine or heroin-like substances. These substances are heavily involved in addiction and the loss of control.

Why Can’t I Just Say No? The Brain’s Self-Control Circuit

The brain systems that drive you to seek out things that bring you pleasure and the prefrontal cortex (PFC), which puts on the brakes when you are about to engage in risky behaviour, work in concert to create your self-control circuit. In a healthy self-control circuit, an effective PFC provides impulse control and good judgment while the deep limbic system offers an adequate dose of motivation so you can plan and follow through on your goals. You can say no to alcohol, hot fudge sundaes, cigarettes, gambling, sex fetishes, and many other bad behaviours.

In the addicted brain, the PFC is diminished and the drive circuits take control. When the PFC is underactive, it can create an imbalance in the reward system and cause you to lose control over your behaviour. When this is the case you are more likely to fall victim to your cravings. Having low activity often results in a tendency for impulse-control problems and poor internal supervision.

Hormonal problems, PMT, sore boobs & bad tempers…we can help!

Wednesday, April 21st, 2010

New Leaf Natural Therapies is a specialist naturopathic clinic in Wynnum, Brisbane.  Our clinic specialises in hormonal balancing…  everyday there’s news about breast cancer, cervical cancer, ovarian cancer and medically, the news isn’t good.  And yet, New Leaf Natural Therapies team of naturopaths have great success in treating hormonal problems and hormonal imbalances!

What are the symptoms of hormonal imbalances in women? It is a gauntlet of symptoms that women face each month when their hormones are out of whack…  everything from tender and sore breasts, mood swings ranging from irritability and bad tempers to sugar cravings and chocolate cravings, blood sugar highs and lows, bloating, constipation and diarrhoea, back pain, leg pain and much, much more.

What are the causes of hormonal imbalances in women?

1.  Liver dysfunction: The longer the PMT/hormonal swings last, the worse the liver function is.  In the first part of the cycle, oestrogen is metabolised through the liver.  Symptoms in the 2nd half of the cycle (2 weeks from the first day of the period) are due to the liver not coping with the hormones in part 1…  When we can’t deal with our oestrogen, the liver converts it into a ‘dodgy’ form of oestrogen which is pre-cancerous.

2.  Stress:  the body prioritises hormonally, every second of every day.  Stress hormones are the highest priority  for the body to deal with day in, day out.  Stress hormones deplete the nutrients we need to create oestrogen, progesterone and testosterone, therefore stress is a major causes of hormonal imbalances and cancers such as breast cancer, ovarian cancer, uterine cancer and cervical cancer.

3.  Poor nutrition, bad diets, high levels of tea & coffee, soft drinks...  Hormones are made of nutrients, nutrients come form our foods.  Therefore if our diet is out of whack (people think they’re eating well, but they often are simply unaware of the dangers in their diets…) then we not only don’t get adequate nutrition, but poor diet depletes good nutrition from the body, the bones, the nerves and the muscles.

4.  Drug residue: we have found that drug residue left over from pain drugs, anesthetics, the oral contraceptive pill, operations, dental work, create toxicity on the cell membranes which can stop hormonal balance.  We deal with these simply, yet effectively!

So we can help you with hormonal imbalances, mood swings, tender breasts and and cancers of the female reproductive tract. Talk to us about our hormonal programme which saves you $$$ whilst we help you correct your hormonal imbalances.  Talk to us soon!!!

Madonna Guy
Naturopath, Wynnum, Brisbane
New Leaf Natural Therapies